This report shows info regarding the number of people who have opted out of data capture and/or marketing from your business. Data opt out covers users who have chosen not to share their data with you. This will also opt this user out of marketing by default. Marketing opt out covers users who have opted out of receiving marketing messages but still consent to data capture.
Once a user has opted in once they will never be asked again and if they opt out they will be asked to opt in the next times they connect.
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